Towards Digital Internationalization with Acció’s 2023 E-trade Coupons.

Generalitat de Catalunya

Tasks developed:

This process for promotion through digital channels has been carried out with the advice of the experts from Matteria, with whom we have worked in four phases:

1. Initial Situation: Analysis of our current situation, identifying our strengths, weaknesses, opportunities, and threats in relation to our expansion to Africa.
2. Digital Strategy: Development of a personalized digital strategy, aimed at maximizing our online presence and taking advantage of export opportunities to Africa.
3. Action Plan: Definition of the specific actions that must be carried out to implement the strategy, including specific objectives, deadlines, and responsibilities.
4. Closure: Once the plan has been implemented, monitoring and evaluation of the results to ensure the fulfillment of the objectives and the success of our expansion to Africa.

Added value:

Year: 2023

This year we have been working on the E-trade coupon project that we have developed with Matteria along with ACCIÓ, the Agency for Business Competitiveness of the Generalitat de Catalunya. The aim of this project is to boost the competitiveness of the Catalan business fabric, providing an expert advisory platform in crucial areas such as innovation, internationalization, sustainability, and the technological transformation of the industry.

Our economy is becoming more global every day, and that is why the internationalization of our cooperative is a strategic priority. This line of internationalization coupons offered to us through this project has allowed us to plan and execute our digital intervention especially in the African countries where we have the most impact.

Thanks to this initiative from ACCIÓ, we are now better prepared to face the challenges and take advantage of the opportunities of internationalization.